2/9/10 – The Fragrance Foundation Announces Details of 2010 FiFi® Finalists Breakfast

Press Contact: Lyn Leigh  212.725.2755 ext 102

New York N.Y. February 11th  2010.

Rochelle Bloom, President of The Fragrance Foundation is pleased to announce details for the FiFi® Finalists Breakfast, the much-anticipated kick-off celebration to June’s FiFi® Awards celebration. Rochelle Bloom, President of The Fragrance Foundation commented that “there is always an excited buzz at the FiFI® Finalists Breakfast. The great talents of the fragrance community are anxious to know if their hard work has been recognized and if their wonderful creations are in the running to win this coveted symbol of excellence.  This year, more than ever, we want to shine a light on the magic of fragrance. After all, one drop changes everything!”

The FiFi® Finalists Breakfast
Friday April 23rd, 2010
8.30 am
The Mandarin Oriental Hotel
West 60th Street
New York City

Back by popular demand to host the proceedings, open the envelopes, announce the finalists and winners, will be WABC TV’s Lauren Glassberg. Lauren is the lifestyle reporter and fill-in anchor at WABC TV Eyewitness News. She joined WABC TV in March of 2000, but began  her journalism career as a teenager writing for the "Main Street Wire," She’s been nominated for two Emmy’s and is the recipient of a Peabody award for her coverage of 9/11.

Attended by the who’s who of the fragrance industry, The FiFi® Finalists Breakfast is a fun, if anxious moment, as fragrance brands (both members and non-members) who have submitted entries to win a coveted crystal FiFi®, find out If they have made top five finalist status in each of the 20 award categories. Fragrance of the Year Finalists receive a symbolic miniature crystal FiFi®, while the full-size version is awarded at the red-
carpet gala in June if they win in their category.

Adding to the morning’s drama, six FiFi®  winners are announced and presented immediately with a full-size crystal FiFi® during the breakfast.

The FiFi® Finalists Breakfast will also shine a spotlight on FIT’s 10th Anniversary Masters Program in Cosmetic & Fragrance Marketing.

For a listing of the FiFi® Award Categories, please visit the FiFi Award Categories.

The Fragrance Foundation warmly thanks the following generous sponsors:

Media Sponsor
Cosmopolitan Magazine

Industry Sponsors
Coty
Falic Fashion Group
Firmenich
Givaudan
International Flavors & Fragrances

Industry Supporters
Luxe Pack
Nordstrom
NPD Beauty

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