Industry mover’s and shaker’s are coming to the party! The sweet smell of success is in the air! The stars are lining up! 
4/8/10 – 2010 FiFi® Awards Welcomes industry leaders and celebrities
We’re getting ready for a great night!
MICHAEL KORS - HALL OF FAME
The Fragrance Foundation is delighted to announce that Michael Kors will be honored with the Hall of Fame Award. The Hall of Fame Award is voted on by The Foundation’s Board of Directors and is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole. “Who exemplifies these criteria better than the brilliant, funny and daring Michael Kors?” observes Rochelle Bloom, President of The Fragrance Foundation. In Michael’s own words: “Fragrance is probably the most intimate thing I will ever create. It’s my fingerprint, so I am deeply honored that The Fragrance Foundation has chosen to recognize me.”
USHER – MALE CELEBRITY FRAGRANCE OF THE YEAR
The Fragrance Foundation is delighted to announce that The Board of Directors has chosen multi- platinum recording star USHER as Male Celebrity Fragrance of the Year. Rochelle Bloom, President of The Fragrance Foundation, comments “Usher has introduced a hugely successful, sophisticated and gentlemanly wardrobe of fragrances to a new generation of consumers who love his music and his style” Usher himself says “I consider fragrance to be one of the most important tools of engagement for seduction! My fragrances are all about what you do with confidence and how you make an impact on the lives of those around you.” Whenever and wherever Usher appears to promote his fragrance, the crowds go wild and sales are off the charts!
Stay tuned. More to follow!
2010 FiFi® Awards & Ceremony
Thursday June 10th The Downtown Armory, Lexington Avenue & 26th Street, New York City.
Tickets and further information: fifirsvp@dalzell.com and (212) 647-1828
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